Victoria and Albert Museum - Blog relaunch

11 July 2018

Over the past three months, we’ve been working closely with the V&A’s Digital Media and Publishing team to relaunch their main blog. Historically, the V&A had a number of different blogging sites, all using WordPress, but split very distinctively across different installations. This included the main website, Design & Public Life, and Shekou. These websites all had very different designs and authors, catering to specific audiences.

As part of this project, a comprehensive new redesign has been applied to the main website, and content has been migrated into the main platform from the smaller content-specific websites of Design & Public Life and Shekou. The design update is very much in-line with the main V&A website and, as you can see from the screenshots below, is a big leap forwards.

Old V&A BlogUpdated blog design

Our role in the redesign has been as the main technical partner, implementing designs which have been developed by the V&A’s team and were passed to us using Marvel. This included screens for desktop, tablet, and mobile across all templates across the platform. The new design has been rolled out across the entire platform and includes category pages for sections such as ‘Museum Life’ as well as content author pages, a newly-developed commenting section on individual posts and Call to Actions, around membership options and the V&A shop.

As well as completing the theming and content migration, we have also instigated a new category system with redirects from old content to new, ensuring continuity for users on the new platform. We’re also really pleased with the integration of Elementor, which is a Wordpress Page Builder that allows content authors to quickly build engaging posts using a number of predefined elements through an easy to use drag and drop facility. This has allowed the V&A team to roll-out a number of predetermined display options across the website for all content authors to use, without the requirement for authors to dive into code and edit HTML directly.

If you’d like to read more about the relaunch from a content perspective, do review Tom’s piece directly from the newly refreshed website itself. Our thanks to the whole V&A team for their help on this project, which has been a really exciting one from our side.

If you are in need of any Wordpress or Drupal support, please don’t hesitate to contact us.